This is a collaborative session focused on the who, what and why of social media marketing for nonprofits. We will talk about who you are targeting, what you are sharing, and why it’s relevant to the audience (and channel).

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated and the average salary for a LinkedIn user is $46,644 USD per year. It’s an ideal community to connect with co-workers, influencers, donors, and corporate sponsors.